Plastic Türkiye and PackWord 2025 is Released

Issues such as climate change, depletion of natural resources and environmental pollution cause serious concerns at both individual and institutional levels. In this context, green technologies and sustainable marketing strategies allow brands to both fulfill their environmental responsibilities and establish stronger and more meaningful bonds with consumers. So, how much of their marketing strategies do brands look at from a green perspective? Is it taking great steps for both humanity and the world? Projects that remain on paper aside, brands that integrate shades of green into their marketing strategies both win and make money. Those who act courageously in this regard are making their name in the future. Sibel Selvi, Head of Inomist Communication Consultancy Agency, evaluated the campaigns that reduce the carbon footprint and green marketing approach, which are becoming increasingly important.

What is this green technology?

Green technologies; It can be defined as innovative solutions that cause minimum harm to the environment, increase energy efficiency and support the sustainable use of natural resources. 

Have you planted a tree for the future?

Carbon neutral products and services are supported by projects that offset carbon emissions arising from production and distribution processes. This is often achieved by investing in carbon offset projects in areas such as renewable energy, reforestation and energy efficiency.